A light spectacle to welcome spring annually in the Croatian capital, Zagreb!
The charming, medieval-looking city with its cobblestone streets is reminiscent of other Central European capitals like Vienna, Budapest, or Prague.
Zagreb is rightfully a tourist magnet, captivating millions of visitors, mainly from Austria, Germany, and Italy.
But one highlight had been missing until now: Our cooperation with Zagreb began in 2017 when the visionary management of Zagreb Tourism approached us with the brilliant idea of establishing a Festival of Lights in Zagreb, creating an annual highlight to welcome spring. Due to the great success of the Festival of Lights in Berlin, Zagreb became aware of the possibilities and diversity such an event could offer.
The premiere in 2017 was a resounding success, thanks to the great efforts of the local organizers, who, by joining the established “Festival of Lights Friends & Family,” had extensive access to the entire global light art network.
At the very first FESTIVAL OF LIGHTS Zagreb (“Festival Svjetla Zagreb”), the locations in the Upper Town (Gornji Grad) became crowd-pullers for the whole family over four evenings. Curious locals and international guests strolled through the streets and squares of the old town to admire the colorful illuminations.
In the following years, the event quickly developed into a fixture among the successful light art events worldwide.
The partnership with the organizers of the Festival of Lights Berlin, Zander & Partner Event-Marketing GmbH, became a key part of this success and was further developed in subsequent editions. We are proud to enchant the famous landmarks, monuments, and squares of Zagreb with our projection installations.
The result: A magnificent contribution to creating an international event highlight in a European metropolis. The goal of generating a long-term and successful tourism factor with the event has been achieved and delights all of Croatia.
5. May 2020
City Marketing and Live Communication as a Tourist Magnet