Kick it like Alex! Our highlight during EURO 2024! Visitors to the interactive live kicking experience at Alexanderplatz during the UEFA Euro 2024 had the opportunity to demonstrate their soccer skills by kicking a ball towards the TV Tower. The ball's trajectory was then projected in
To kick off the launch campaign for the new Mercedes CLA, the team at Zander & Partner transformed Düsseldorf’s Rheinturm with a striking light installation.“Curtain up!”—the impressive presentation took place over two evenings in July 2025, showcasing the new CLA as a radiant “star in
To mark the German premiere of Zootopia 2, Disney presented a truly extraordinary highlight in Düsseldorf: the projection of an exclusive 3D video mapping onto the Rheinturm. The film’s most beloved characters took center stage — accompanied by a clear message: “The film is now
Outdoor Video Projection for X Verleih / X Filme during the Berlinale On the occasion of the tribute party hosted by X Verleih / X Filme for Run Lola Run (Lola rennt) during the Berlinale, Zander & Partner realized an eye-catching outdoor video projection at SAGE
To mark the kickoff of the first-ever US NFL game in Berlin, Zander & Partner created a high-impact, large-scale video projection on the Kollhoff Tower at Potsdamer Platz. The striking light installation became a visual highlight for the NFL’s presence in the German capital during
To kick off the launch campaign for the new Nissan Qashqai, we staged a five-minute illumination of the Rhine Tower in Düsseldorf. The campaign on the 240.5 metre high television tower could be seen from various parts of the city, such as the banks of the
Spectacular projection for 30 years of PlayStation with interactive ‘high striker’ To mark the 30th anniversary of the Sony PlayStation, the team from Zander & Partner transformed the Rhine Tower in Düsseldorf into an impressive interactive play area - with a large-scale projection that perfectly combined
We have been staging the Berlin Central Station for Deutsche Bahn for many years. The imposing building has already been illuminated for Europe Day, the European elections, Holocaust Remembrance Day, International Women's Day and Christopher Street Day, as well as in the colors of the Ukrainian
Zander & Partner has been working for Deutsche Rentenversicherung Bund, one of Berlin's largest employers, since 2018 and, in parallel to campaigns such as #mehrdahinter and #einlebenlang, realized meaningful 3D mappings on the facade of the Berlin location. Also to thank the more than 25,000
Zander & Partner is on an international mission with many projects and a radiant presence around the world. Preferably for our home city of Berlin, of course! Under one such commission, we realized a special production for Berlin Partner at the EXPO 2020 in Dubai and