Spectacular projection for 30 years of PlayStation with interactive ‘high striker’

To mark the 30th anniversary of the Sony PlayStation, the team from Zander & Partner transformed the Rhine Tower in Düsseldorf into an impressive interactive play area – with a large-scale projection that perfectly combined technical expertise and creative excellence.

The Rhine Tower was transformed into an XXL ‘high striker’ – an interactive highlight that impressively emphasised the Sony motto ‘Play has no limits’.

At the foot of the Rhine Tower, visitors had the opportunity to put their skills to the test in an interactive game: The aim was to help ‘Astro Bot’ reach the top of the tower. With each score collected, a virtual ball climbed up the scale of the tower. As a special highlight, the names of the participants were integrated into the projection, creating a unique and personalised wow effect.

We are proud to have worked with Sony to make this extraordinary experience possible.

Lead agency – [m]STUDIO

Concept, technical planning and realisation – Zander & Partner Event-Marketing GmbH