To mark the kickoff of the first-ever US NFL game in Berlin, Zander & Partner created a high-impact, large-scale video projection on the Kollhoff Tower at Potsdamer Platz. The striking light installation became a visual highlight for the NFL’s presence in the German capital during the weekend of 7–8 November 2025.

Potsdamer Platz turned into the epicenter of the NFL celebration: in addition to the large-scale projection, the Colts Fan Zone attracted thousands of visitors from 5–9 November, offering live performances, raffles, interactive activities, and meet-and-greets with NFL legends—bringing authentic football atmosphere right into the heart of Berlin.

With the projection on the Kollhoff Tower, Zander & Partner delivered a powerful visual statement and helped transform Berlin into an electrifying football experience for one unforgettable weekend.