Living in Berlin’s Landmark

On the occasion of „International UNO-Year of the Cooperatives“, Zander & Partner came up with an idea to present the theme “Residing and Living” tangibly and excitingly, by using the innovative technology 3D Video-Mapping. To accomplish the media impact and public attention maximally, the world-famous landmark in Berlin was eligible: Brandenburg Gate. Festival of Lights offered a perfect framework and suitable communication platform for this occasion.
Our Work: A storyboard that goes through the architectural history of the 775-year-old-city and ends up in the cooperative living. The five-minute 3D video mapping was deliberately designed by the creative team to be versatile. As the highlight of the festival, it combined animation, film, internet, print design, color and graphic motifs with well-founded storytelling. The design won a Red Dot Award – which is one of the most famous design award ever. The media reach of the strong communication platform was enormous: almost every one of the 2 million festival visitors experienced the projection live. Around 16,000 videos went viral and generated around 200,000 views on YouTube alone. “Living in the Brandenburg Gate” became a headline, a viral hit – and our concept became the prototype for many future success stories.