FESTIVAL OF LIGHTS Munich on the occasion of IAA MOBILITY

A spectacular 2025 premiere:
The light and art experience welcoming the future of mobility in the heart of Bavaria’s capital!

For the first time, the Festival of Lights brought its internationally renowned format to Munich, opening up new possibilities to connect urban spaces, technology, and art.

From 9 to 13 September 2025, iconic landmarks such as the Bavarian State Library, the Old Town Hall, and the Munich Residenz were transformed into radiant artworks each evening from 8 to 11 pm through impressive, themed 3D video mappings.

Thanks to strong partners like LEGO, Messe München, and the Free State of Bavaria, the façades of Munich’s Old Town became a stage for immersive projections.

Each night, many thousands of IAA visitors, city guests, and Munich residents flocked to the city center. With a media reach of around 60 million, the festival also achieved enormous resonance in the press and across social media.

 

Date

13. September 2025

Category

City Marketing and Live Communication as a Tourist Magnet