{"id":21999,"date":"2017-04-20T18:51:16","date_gmt":"2017-04-20T16:51:16","guid":{"rendered":"http:\/\/www.zander-partner.de\/?page_id=21999"},"modified":"2024-07-10T15:30:53","modified_gmt":"2024-07-10T13:30:53","slug":"stadt-marketing","status":"publish","type":"page","link":"https:\/\/www.zander-partner.de\/en\/stadt-marketing\/","title":{"rendered":"City Marketing"},"content":{"rendered":"

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Cases<\/h2>\n

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Berlin Festival of Lights – umbrella brand format and public event to magnetize visitors<\/a><\/h4>\n
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Hamburg Speicherstadt \u2013 10 Years as a UNESCO World Heritage Site<\/a><\/h4>\n
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FESTIVAL OF LIGHTS Munich on the occasion of IAA MOBILITY<\/a><\/h4>\n
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Immersive Night Time Experience “Kaleidoscope” at EXPO 2020 in Dubai<\/a><\/h4>\n
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Zagreb Festival of Lights<\/a><\/h4>\n
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FESTIVAL OF LIGHTS AS GUEST IN PLOVDIV<\/a><\/h4>\n
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900 Years of Zwickau<\/a><\/h4>\n
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Luxembourg Light Nights<\/a><\/h4>\n
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City Marketing and Live Communication as a Tourist Magnet<\/h1>\n

[\/vc_column_text][vc_empty_space height=”22px”][vc_column_text el_class=”gross02″]The heartbeat of life is in our cities. Strengthening it, transforming it, making it the ultimate attraction \u2013 this is the top of live communication. This is what makes metropolises legendary.[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]Zander & Partner creates public events and showcases worldwide, including organization and execution. The expertise extends to over more than three decades of event marketing. Excellence, influence and success have grown steadily.[\/vc_column_text][vc_column_text el_class=”auszeichnungBorder”]Since 2005, the Berlin Festival of Lights has been directed by our agency. We have been massively successful and are exporting our concept to cities and countries around the world – always in tune with the very location.[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]International radiation has already taken us to Dubai, Kuwait, New York, Zagreb, Sofia, Bucharest, Plovdiv and Augsburg as well as the celebration of\u00a0 the 900 anniversary of Zwickau 2018 with the Festival of Lights. Due to the high demand and our ambitions in international tourism marketing, many more Festival of Lights projects are planned. We have proved our concept.[\/vc_column_text][vc_column_text]Our original Festival from the German capital draws more than three million visitors per year and creates over a billion media contacts. Landmarks, squares, historic buildings shine in colors and spectacular 3D video projections, becoming a stage of moving campaigns. This highlight for tourists also serves as an ideal communication channel for companies and organizations. Thanks to the international network with its own media and strong partners, the impact of this mega event has become unbeatable. Each and every year a bigger, more versatile and influential.[\/vc_column_text][vc_empty_space height=”22px”][vc_column_text]Profit from our successful concepts! We are looking forward to your inquiry.<\/a>[\/vc_column_text][vc_empty_space height=”22px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1490267474689{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/2″][vc_column_text] Cases [\/vc_column_text][vc_empty_space height=”22px”][\/vc_column][vc_column width=”1\/2″ el_class=”kompetenzBox” css=”.vc_custom_1490269449344{margin-left: 44px !important;}”][vc_column_text] City Marketing and Live Communication as a Tourist Magnet [\/vc_column_text][vc_empty_space height=”22px”][vc_column_text el_class=”gross02″]The heartbeat of life is in our cities. Strengthening it, transforming…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nCity Marketing - Zander & Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zander-partner.de\/stadt-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:en]City Marketing[:de]Stadtmarketing[:] - Zander & Partner\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1490267474689{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/2″][vc_column_text] Cases [\/vc_column_text][vc_empty_space height=”22px”][\/vc_column][vc_column width=”1\/2″ el_class=”kompetenzBox” css=”.vc_custom_1490269449344{margin-left: 44px !important;}”][vc_column_text] City Marketing and Live Communication as a Tourist Magnet [\/vc_column_text][vc_empty_space height=”22px”][vc_column_text el_class=”gross02″]The heartbeat of life is in our cities. Strengthening it, transforming...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zander-partner.de\/stadt-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Zander & Partner\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T13:30:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zander-partner.de\/stadt-marketing\/\",\"url\":\"https:\/\/www.zander-partner.de\/stadt-marketing\/\",\"name\":\"[:en]City Marketing[:de]Stadtmarketing[:] - Zander & Partner\",\"isPartOf\":{\"@id\":\"https:\/\/www.zander-partner.de\/en\/#website\"},\"datePublished\":\"2017-04-20T16:51:16+00:00\",\"dateModified\":\"2024-07-10T13:30:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zander-partner.de\/stadt-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zander-partner.de\/stadt-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zander-partner.de\/stadt-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.zander-partner.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stadtmarketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zander-partner.de\/en\/#website\",\"url\":\"https:\/\/www.zander-partner.de\/en\/\",\"name\":\"Zander & Partner\",\"description\":\"Live-Kommunikation & Magic Moments\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zander-partner.de\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:en]City Marketing[:de]Stadtmarketing[:] - Zander & Partner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zander-partner.de\/stadt-marketing\/","og_locale":"en_US","og_type":"article","og_title":"[:en]City Marketing[:de]Stadtmarketing[:] - Zander & Partner","og_description":"[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1490267474689{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/2″][vc_column_text] Cases [\/vc_column_text][vc_empty_space height=”22px”][\/vc_column][vc_column width=”1\/2″ el_class=”kompetenzBox” css=”.vc_custom_1490269449344{margin-left: 44px !important;}”][vc_column_text] City Marketing and Live Communication as a Tourist Magnet [\/vc_column_text][vc_empty_space height=”22px”][vc_column_text el_class=”gross02″]The heartbeat of life is in our cities. 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